Science&Humans
Head of Brand for Canada’s premier digital hormone health platform, providing health and wellness support for women and men through peri/menopause, testosterone replacement therapy, early reproductive treatment, hair loss, sexual wellness, and more. Responsible for establishing brand voice and tone guidelines, social and content strategy, full funnel campaigns, email marketing, paid and organic ads, landing pages, and overall creative direction.
Organic social
Brand campaign starring Michele Romanow
Brand awareness campaign starring Michele Romanow of Dragons’ Den, Science&Humans brand ambassador and investor. Provided concept and script; shot, directed, and produced by Dear Combat Media.
Healthspan by Science&Humans launch
National launch of Canada’s first at-home blood testing kit. Full GTM strategy including ads, socials, email campaign, and landing page. Waitlist campaign resulted in 3000+ sign-ups over one month.
Email marketing
Content strategy and copywriting for email campaigns for brand awareness, conversion, and seasonal moments. Strategy and writing of drip campaigns, including cadence and cohort organization.